Idea development is focus between R&D, design concept, between fulfillment and evolution. Backwards and forwards and back again, shifting through layers of combination and information, between selection, between signification, between belief.
Design proceeds through questioning, defining, initiative, cultivate, rejecting, discharge, changing, outlining, testing, attaining, probing, assuming, clarifying - often all more or less concurrently.
So we strongly believe that "idea create the problems . problems create the idea". with this equation, the space, the details, the line works, the cutting, the finishing delivered, be richly colorful & satisfactory.